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The mass marketing of politics (Record no. 66155)

000 -LEADER
fixed length control field 03546cam a2200769Ka 4500
001 - CONTROL NUMBER
control field ocn808377028
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20150223122059.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION
fixed length control field m o d
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cnu---unuuu
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120827s1999 cau ob 001 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency N$T
Transcribing agency N$T
Modifying agency OCLCE
-- E7B
-- OCLCO
-- OCLCQ
-- OCLCF
019 ## -
-- 626964961
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781452263649 (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1452263647 (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Cancelled/invalid ISBN 0761909583
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Cancelled/invalid ISBN 9780761909583
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Cancelled/invalid ISBN 0761909591
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Cancelled/invalid ISBN 9780761909590
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)808377028
Canceled/invalid control number (OCoLC)626964961
043 ## - GEOGRAPHIC AREA CODE
Geographic area code n-us---
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number JK2281
Item number .N484 1999eb
072 #7 - SUBJECT CATEGORY CODE
Subject category code POL
Subject category code subdivision 016000
Source bisacsh
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 324.7/2/0973
Edition number 22
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 89.56
Source of number bcl
049 ## - LOCAL HOLDINGS (OCLC)
Holding library MAIN
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Newman, Bruce I.
245 14 - TITLE STATEMENT
Title The mass marketing of politics
Medium [electronic resource] :
Remainder of title democracy in an age of manufactured images /
Statement of responsibility, etc Bruce I. Newman.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Thousand Oaks :
Name of publisher, distributor, etc Sage Publications,
Date of publication, distribution, etc c1999.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (xviii, 166 p.)
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 147-153) and indexes.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note The impact of marketing on democracy -- From party politics to mass marketing -- The ABC's of marketing -- The information highway -- Strategy -- The art of crafting an image -- The permanent campaign -- The solution.
520 1# - SUMMARY, ETC.
Summary, etc "The Mass Marketing of Politics details how marketing tactics are being used to determine public opinion, win votes, and shape public policy in the White House and Congress. The book points out the pitfalls of relying too heavily on marketing as a campaign and governance tool, and offers solutions to fix our political system before it is too late."--BOOK JACKET.
588 ## -
-- Description based on print version record.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Political campaigns
Geographic subdivision United States.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
Geographic subdivision United States.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Presidents
Geographic subdivision United States
General subdivision Election.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Democracy
Geographic subdivision United States.
651 #0 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME
Geographic name United States
General subdivision Politics and government
Chronological subdivision 20th century.
650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing politique
Geographic subdivision �Etats-Unis.
650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Pr�esidents
Geographic subdivision �Etats-Unis
General subdivision �Elections.
650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element D�emocratie
Geographic subdivision �Etats-Unis.
651 #6 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME
Geographic name �Etats-Unis
General subdivision Politique et gouvernement
Chronological subdivision 20e si�ecle.
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Politiek.
Source of heading or term gtt
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Verkiezingen.
Source of heading or term gtt
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
Source of heading or term gtt
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Massamedia.
Source of heading or term gtt
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing politique
Geographic subdivision �Etats-Unis.
Source of heading or term ram
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Propagande �electorale
Geographic subdivision Etats-Unis.
Source of heading or term ram
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Pr�esidents
Geographic subdivision Etats-Unis
General subdivision Election.
Source of heading or term ram
650 07 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Demokratie.
Source of heading or term swd
650 07 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Wahlkampf.
Source of heading or term swd
650 07 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
Source of heading or term swd
651 #7 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME
Geographic name USA.
Source of heading or term swd
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element POLITICAL SCIENCE / Political Process / General
Source of heading or term bisacsh
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
648 #7 - SUBJECT ADDED ENTRY--CHRONOLOGICAL TERM
Chronological term 1900 - 1999
Source of heading or term fast
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Democracy.
Source of heading or term fast
-- (OCoLC)fst00890077
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
Source of heading or term fast
-- (OCoLC)fst01010167
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Political campaigns.
Source of heading or term fast
-- (OCoLC)fst01069212
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Political science.
Source of heading or term fast
-- (OCoLC)fst01069781
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Presidents
General subdivision Election.
Source of heading or term fast
-- (OCoLC)fst01075747
651 #7 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME
Geographic name United States.
Source of heading or term fast
-- (OCoLC)fst01204155
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Display text Print version:
Main entry heading Newman, Bruce I.
Title Mass marketing of politics.
Place, publisher, and date of publication Thousand Oaks : Sage Publications, c1999
International Standard Book Number 0761909583
Record control number (DLC) 99006266
-- (OCoLC)40996007
856 40 - ELECTRONIC LOCATION AND ACCESS
Materials specified EBSCOhost
Uniform Resource Identifier http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=474676
938 ## -
-- EBSCOhost
-- EBSC
-- 474676
938 ## -
-- ebrary
-- EBRY
-- ebr10581296

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