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Marketing the basics

Moore, Karl 1955- Pareek, Niketh

Marketing the basics - 2nd - London Routledge 2010 - 240p. ill. ; 21 cm. - The basics .

Includes bibliographical references and index.

What is management? -- Marketing as a corporate function -- Segmentation, targeting, and positioning -- Online marketing -- Product and placement -- Price -- Promotion -- People -- Market research -- Global marketing.

ISBN: 9780415779005

LCCN: 2010483152

Subjects--Topical Terms:
Marketing--Management.
Marketing research.
Consumer behavior--Research.
Export marketing--Management.

LC Class. No.: HF5415.13 / .M664 2010

Dewey Class. No.: 658.8 / MO-M

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