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Newman, Bruce I.

The mass marketing of politics democracy in an age of manufactured images / [electronic resource] : Bruce I. Newman. - Thousand Oaks : Sage Publications, c1999. - 1 online resource (xviii, 166 p.)

Includes bibliographical references (p. 147-153) and indexes.

The impact of marketing on democracy -- From party politics to mass marketing -- The ABC's of marketing -- The information highway -- Strategy -- The art of crafting an image -- The permanent campaign -- The solution.

"The Mass Marketing of Politics details how marketing tactics are being used to determine public opinion, win votes, and shape public policy in the White House and Congress. The book points out the pitfalls of relying too heavily on marketing as a campaign and governance tool, and offers solutions to fix our political system before it is too late."--BOOK JACKET.

9781452263649 (electronic bk.) 1452263647 (electronic bk.)


1900 - 1999


Political campaigns--United States.
Marketing--United States.
Presidents--Election.--United States
Democracy--United States.
Marketing politique--�Etats-Unis.
Pr�esidents--�Elections.--�Etats-Unis
D�emocratie--�Etats-Unis.
Politiek.
Verkiezingen.
Marketing.
Massamedia.
Marketing politique--�Etats-Unis.
Propagande �electorale--Etats-Unis.
Pr�esidents--Election.--Etats-Unis
Demokratie.
Wahlkampf.
Marketing.
POLITICAL SCIENCE / Political Process / General
Democracy.
Marketing.
Political campaigns.
Political science.
Presidents--Election.


United States--Politics and government--20th century.
�Etats-Unis--Politique et gouvernement--20e si�ecle.
USA.
United States.


Electronic books.

JK2281 / .N484 1999eb

324.7/2/0973

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