Transnational media and contoured markets redefining Asian television and advertising
Thomas, Amos Owen
Transnational media and contoured markets redefining Asian television and advertising Amos Owen Thomas - New Delhi Sage Publications 2006 - 267p. 23 cm
Includes bibliographical references (p. [243]-257) and index.
Emergence and divergence -- Crowded skies, divided pie -- Understanding media impact -- Synergy or autonomy -- Public versus private domains -- Mediating globalisation -- Media and communications -- Marketing and advertising -- Cloning StarTV -- Hybridising channels -- Eyeballing viewership -- Demarcating nationality -- Indian subcontinent -- Malay world -- Greater China -- Targeting markets -- Persuading marketers -- Managing advertisers -- Advertising transposed -- Media selection -- Creative execution -- Relativity of globality -- Expanding the grid -- Analysis by industry -- Explicating interaction -- Strategy paradoxes -- Globalisation/localisation -- Competition/collaboration -- Transnational/multinational -- Cross-cultural/inter-cultural -- Transcending the boundaries -- Electronic marketplaces -- Media ethnoscapes -- Advertising cultures -- Re-visioning globalisation.
0761934839
2006008454
GBA642945 bnb
013455304 Uk
Television--Asia.
Digital media.
Globalization.
HE8700.9.A78 / T49 2006
384.55095 / TH-T
Transnational media and contoured markets redefining Asian television and advertising Amos Owen Thomas - New Delhi Sage Publications 2006 - 267p. 23 cm
Includes bibliographical references (p. [243]-257) and index.
Emergence and divergence -- Crowded skies, divided pie -- Understanding media impact -- Synergy or autonomy -- Public versus private domains -- Mediating globalisation -- Media and communications -- Marketing and advertising -- Cloning StarTV -- Hybridising channels -- Eyeballing viewership -- Demarcating nationality -- Indian subcontinent -- Malay world -- Greater China -- Targeting markets -- Persuading marketers -- Managing advertisers -- Advertising transposed -- Media selection -- Creative execution -- Relativity of globality -- Expanding the grid -- Analysis by industry -- Explicating interaction -- Strategy paradoxes -- Globalisation/localisation -- Competition/collaboration -- Transnational/multinational -- Cross-cultural/inter-cultural -- Transcending the boundaries -- Electronic marketplaces -- Media ethnoscapes -- Advertising cultures -- Re-visioning globalisation.
0761934839
2006008454
GBA642945 bnb
013455304 Uk
Television--Asia.
Digital media.
Globalization.
HE8700.9.A78 / T49 2006
384.55095 / TH-T