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Tata the evolution of a corporate brand

Witzel, Morgen

Tata the evolution of a corporate brand - New Delhi Penguin 2010 - xvii, 222p.

Includes bibliographical references (p. 206-210) and index.

ISBN: 9780670084067

Source: Library of Congress -- New Delhi Overseas Office

LCCN: 2010308679

Subjects--Corporate Names:
Tata Group--Public relations.

Subjects--Topical Terms:
Corporate image--India.
Branding (Marketing)--India.
Creative ability in business--India.

LC Class. No.: HD59.6.I4 / W58 2010

Dewey Class. No.: 659.2 / WI-T

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