Irrationality in health care what behavioral economics reveals about what we do and why

Hough, Douglas E

Irrationality in health care what behavioral economics reveals about what we do and why - Stanford Stanford University Press 2013 - xvii,291p. illustrations 24 cm.

Includes bibliographical references (pages 249-277) and index.

What is behavioral economics--and why should we care? -- Keeping what we have, even if we don't like it -- Managing expectations and behavior -- Understanding the stubbornly inconsistent patient -- Understanding the stubbornly inconsistent consumer -- Understanding the medical decision making process, or, Why a physician can make the same mistakes as a patient -- Explaining the cumulative impact of physicians' decisions -- Can we use the concepts of behavioral economics to transform health care?

9780804793407

2012039953


Medical economics--United States.
Medical care--United States.
Health behavior--United States.
Economics--Psychological aspects.

RA410.53 / .H669 2013

338.473621 / HO-I

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